It seemed like a good idea to buy Enjoy Life Crunchy Flax with Chia. I have no doubt that it is a healthy choice for a breakfast cereal. However, I can't stand it. It tastes terrible to me. :\ I tried adding it to my other gluten-free cereal to tone down the taste. Nope. Then I tried melting chocolate chips and adding some granola with it to enhance the taste. It kind of ruined the good taste of the chocolate. I am rating it at 2 out of 10. I will just add flax to my smoothies and call it good. :)